List of questions to ask in qualitative user research interviews

Khushi Lunkad
2 min readOct 31, 2020

Diving straight into it →

  • What can you tell us about yourself?
  • What are you using [your product] for?
  • How is your life better thanks to it?
  • What made you sign up for our product / buy from us?
  • Did you consider any alternatives to our product / buying from us? If so, which ones / how many?
  • Which doubts and hesitations did you have before completing the purchase?
  • What’s the one thing that nearly stopped you from buying from us?
  • Which questions did you have, but couldn’t find answers to on the website?
  • What was your biggest challenge, frustration, or problem in finding the right product?
  • Anything else you would like to tell us?

Are you conducting user interviews? If so, I’ll recommend you check out this article where I condense everything I learnt from CXL Institute’s user centric marketing masterclass. Paid course content for free.

Sometimes, you don’t want to interview existing customers. In those cases, a good outreach messaging strategy comes handy.

Also, I’m really good with outreach messages.

Ridiculously good.

I can help you get these results as well.

At startup friendly rates ranging from $1/hr to $12/hr.

Free if it’s through email.

As you can tell, I’m not here for the money.

I just enjoy marketing way too much. Happy to help any way I can.

Hi, I’m Khushi

I majored in marketing, and graduated with a degree in business. My interests lie in the intersection of technology, startups and marketing. Worked at both big and small companies in India and abroad in the customer acquisition space. You can reach my on Linkedin, Twitter or through my website

Best Wishes.