Zach Stuck’s tweet stuck with me

Hey! I’m Khushi Lunkad, a growth marketer at the intersection of E-commerce/DTC, and the SaaS world.

Zach Stuck’s tweet stuck with me for a good reason — I not only understand the benefits but also actually freaking know how to do it. Here’s how 👇


  1. Strategically brainstorm 5–6 value props to test (pricing, quality, community, snob value, deals etc)
  2. Assemble your existing raw assets in one place (statics, ad copy, ugc and influencer content)
  3. Find inspiration ads you want…

Disclaimer: absolutely not optimised for SEO so no fluff, I swear.

Goal — get people to take action and say yes.

Write for — one reader pitching them one big offer and providing one big idea

Prerequisites before you start writing

  1. Know the prospect’s (not the visitor’s) stage of awareness.
  2. Know their level of intent.
  3. Find out the one promise that you can make to them
  4. Clearly understand what you offer.


  1. Research
  2. Write
  3. Test
  4. Repeat.

Tips in no particular order

  • Use voice of customer data.
  • Know the barriers they would face. Lead with drives when you write.
  • The narrower…

A four hour course condensed into this blog post for you.

How to brainstorm for SEO keywords using art and science.

  1. Come up with seed topics that have a high search volume and are relevant to your brand. You can use keywords everywhere to find the search volume. (In another course, we are asked to use Google Trends and see whether the interest is going to be continued).
  2. Put the seed topic in BuzzSumo’s Question Analyser. Copy the keywords that are relevant to you from the word cloud that are generated. Go to Moz’s Keyword Explorer. Enter your seed topic and go to keyword suggestions. Display the keyword suggestions list…

review of the influencer marketing course at cxl institute.

As you can tell, I’m pretty happy with the course. It gradually picks up the pace. The first few lessons are set the ground and cover the basics. But the course picks up as Siim navigates us through how to use influencers.

He shares dozens of templates with us whether they be about the contract agreements with influencers or the templates to measure influencer performance. The slides are also wildly helpful. It’s designed in a way that you don’t need to watch the entire course to recall the content. …

About Me

Hi there!

I’m Khushi.

I graduated, top of my batch, with a major in marketing from India’s leading business college. Over the course of last 2 years, I have worked in both big and small companies in India and abroad in the growth marketing space. I’m wildly passionate about marketing, Karate and hot chocolate. Connect with me

What this is all about?

I took a course on CXL and wanted to share everything I learned with you. Ofcourse, this article isn’t exhaustive but will help you make a better purchase decision.

  • Bullet-point summary of everything I learned from this 2.5 hour course.
  • Summaries of…

Diving straight into it →

Tools for live chat:

Free: Tawk

Paid: Olark, Intercom, Drift, Liveperson

Question to ask:

What’s stopping you from taking {this action}?

Triggering it when:

  1. Exit intent is seen.
  2. Above average session time.
  3. Non-bounce users with greater than average engagement.


  1. Record the data from your live chats
  2. Try to answer these questions.
  • what are the top pre-sales questions (gold mine!),
  • which pages are giving people problems,
  • which products and services people are asking questions about,
  • what are their main questions, doubts, hesitations,
  • and sales — which of your (live chat people’s) answers and claims persuade visitors…

Diving straight into it →

  • What can you tell us about yourself?
  • What are you using [your product] for?
  • How is your life better thanks to it?
  • What made you sign up for our product / buy from us?
  • Did you consider any alternatives to our product / buying from us? If so, which ones / how many?
  • Which doubts and hesitations did you have before completing the purchase?
  • What’s the one thing that nearly stopped you from buying from us?
  • Which questions did you have, but couldn’t find answers to on the website?
  • What was your biggest challenge, frustration…

CXL is pretty awesome. Some content is slightly outdated, some of it is a drag. But other than that, I think the growth marketing minidegree and all-access pass is superb.

Hi, I’m Khushi Lunkad — a growth marketer working for SaaS and Ecommerce companies. I discovered my passion for growth marketing in 2018. Since then, I have completed over 60 online courses on Coursera, Edx, DataCamp, Hubspot, Facebook Blueprint, Google Academy, Copyhackers, Chase Dimond, Foxwell, CTC etc.

It’s been 9 months since I completed CXL’s minidegree and so far, I’ve managed to work with the best minds in the world…

Khushi Lunkad

Growth Marketer, specialising in customer acquisition. Love all things marketing, technology and startups. is where you'll find me.

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