I’m writing this review because the CXL’s all access pass is pricey. And I wasn’t able to find any honest review of whether the course is good or not.

I wish I had something like this review back then but since nobody had done it, I did.

I completed over 30 online courses on Coursera, Edx, DataCamp, Hubspot, Facebook Blueprint, and official Google websites. And yet, CXL’s were better than all of those combined.

This is my honest review about what I liked in CXL’s growth marketing minidegree and what I disliked. Read on to find out:

  • Is CXL good enough?
  • Should I pay for it?
  • List of growth marketing courses.
  • What’s the best way to start?

CXL Growth Marketing Minidgree review

Tl;dr…


Disclaimer: absolutely not optimised for SEO so no fluff, I swear.

Goal — get people to take action and say yes.

Write for — one reader pitching them one big offer and providing one big idea

Prerequisites before you start writing

  1. Know the prospect’s (not the visitor’s) stage of awareness.
  2. Know their level of intent.
  3. Find out the one promise that you can make to them
  4. Clearly understand what you offer.

Steps

  1. Research
  2. Write
  3. Test
  4. Repeat.

Tips in no particular order

  • Use voice of customer data.
  • Know the barriers they would face. Lead with drives when you write.
  • The narrower…


I was a Macbook Air user for 5 straight years and recently switched to the HP Envy x360 Convertible bd0063tu. It was a really hard decision but I knew it would help me in the long run. I switched for 2 reasons — price and features.

Image for post
Image for post

This is my journey of how I made Windows as efficient as my Mac.

How to Remap hotkeys in HP Windows 10? Change/Swap Alt key to Control.

In the macbook air, we have 2 command keys that I used heavily not only to copy-paste but also for plenty of other shortcuts.

In the HP Envy x360, I have 2 giant Alt keys next to the spacebar and only one control key which is placed all the way in the corner. …


What I want to do:

Image for post
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I use https://www.awesomescreenshot.com/ to create this without downloading.

I want to download three things from a tweet

  1. The main post for which I’ll provide a URL. In this case, I want to download this particular tweet by Matthew Kobach. I do want to capture the media files and the main text for this post. (MAIN TEXT)
  2. The next thing I need is the comments on this tweet. As you can see, the first comment is by Trenton who follows up with an image. This is called user-generated content and it’s very valuable to bottle up this content for future use. I really liked the examples most people put…

A four hour course condensed into this blog post for you.

How to brainstorm for SEO keywords using art and science.

  1. Come up with seed topics that have a high search volume and are relevant to your brand. You can use keywords everywhere to find the search volume. (In another course, we are asked to use Google Trends and see whether the interest is going to be continued).
  2. Put the seed topic in BuzzSumo’s Question Analyser. Copy the keywords that are relevant to you from the word cloud that are generated. Go to Moz’s Keyword Explorer. Enter your seed topic and go to keyword suggestions. Display the keyword suggestions list…

review of the influencer marketing course at cxl institute.

As you can tell, I’m pretty happy with the course. It gradually picks up the pace. The first few lessons are set the ground and cover the basics. But the course picks up as Siim navigates us through how to use influencers.

He shares dozens of templates with us whether they be about the contract agreements with influencers or the templates to measure influencer performance. The slides are also wildly helpful. It’s designed in a way that you don’t need to watch the entire course to recall the content. …


About Me

Hi there!

I’m Khushi.

I graduated, top of my batch, with a major in marketing from India’s leading business college. Over the course of last 2 years, I have worked in both big and small companies in India and abroad in the growth marketing space. I’m wildly passionate about marketing, Karate and hot chocolate. Connect with me linktr.ee/khushilunkad

What this is all about?

I took a course on CXL and wanted to share everything I learned with you. Ofcourse, this article isn’t exhaustive but will help you make a better purchase decision.

  • Bullet-point summary of everything I learned from this 2.5 hour course.
  • Summaries of…

Diving straight into it →

Tools for live chat:

Free: Tawk

Paid: Olark, Intercom, Drift, Liveperson

Question to ask:

What’s stopping you from taking {this action}?

Triggering it when:

  1. Exit intent is seen.
  2. Above average session time.
  3. Non-bounce users with greater than average engagement.

Analysing

  1. Record the data from your live chats
  2. Try to answer these questions.
  • what are the top pre-sales questions (gold mine!),
  • which pages are giving people problems,
  • which products and services people are asking questions about,
  • what are their main questions, doubts, hesitations,
  • and sales — which of your (live chat people’s) answers and claims persuade visitors…

Diving straight into it →

  • What can you tell us about yourself?
  • What are you using [your product] for?
  • How is your life better thanks to it?
  • What made you sign up for our product / buy from us?
  • Did you consider any alternatives to our product / buying from us? If so, which ones / how many?
  • Which doubts and hesitations did you have before completing the purchase?
  • What’s the one thing that nearly stopped you from buying from us?
  • Which questions did you have, but couldn’t find answers to on the website?
  • What was your biggest challenge, frustration…

I’m writing this review because the CXL’s all access pass is pricey. I wasn’t able to find any honest review of whether the course is good or not. Now that I have completed the growth marketing mini-degree, and this is my honest review about what I liked in CXL’s growth marketing minidegree and what I didn’t.

I wish I had something like this back then but since nobody had done it, I did.

I’m a full stack growth marketer

Hi, I’m Khushi Lunkad — a professional growth marketer based in Pune, India. I discovered my passion for growth marketing in 2018. I completed over 30 online courses on Coursera, Edx, DataCamp, Hubspot, Facebook Blueprint, and official Google websites. …

Khushi Lunkad

Growth Marketer, specialising in customer acquisition. Love all things marketing, technology and startups. toption.org is where you'll find me.

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